BUILT RIGHT

For over 15 years, Chrome has been making gear that lasts. We never forget that people count on it.

 
 
 
1

THE CHROME STORY

Chrome started in Boulder, Colorado 14 years ago when a couple of guys needed bags and couldn’t find anything that met their standards. So they got the toughest materials they could find, headed into their garage and started sewing.

2

OUR DESIGN MANIFESTO

Chrome’s design is born of utility and purpose.
We’re anti-nonsense. Everything we make is functional. Every piece of our bags, shoes and clothes is there for a reason. If it doesn’t have a purpose, it’s gone.

3

LOOKING OUT FOR EACH OTHER

Making great products is important. But Chrome is also about being out there with our community: the people who got us here and still support us. Without you, this would be a great job, but not nearly as fun.